NAWRAS

Nawras, the Omani fixed and mobile telecommunications company appointed Creative Action Design in 2008 to create a new Retail Design format for their retail stores and support them in rolling out the first flagship store and further stores in Oman.  

As part of the creative process we were tasked with creating a Retail Design look and feel that portrayed the Omani values and culture. This was achieved by using high impact photography of the country's landscapes and people, along with materials that created an environment that was approachable and interactive.
 

There were many innovative elements to the Retail Design and as part of the process we worked on improving the overall customer experience and journey. These stores have proved to be very successful and continue to be at the forefront of Retail Design in the country.

"Nawras is continuing to transform and redefine mobile telecommunications in the Sultanate with the opening of its latest and most exciting Nawras Stores yet at City Centre Qurum and Wilayat Suwaiq. Both Nawras Stores are introducing a totally new look and innovative retail design concept.

Creative Action Design was commissioned to provide the best in design and implementation for a pleasingly different customer experience. Decor includes traditional Omani scenes decorating the walls in dramatic contrast to the leading edge technology on display for customers to try for themselves.

Nawras is extremely pleased with Creative Action's designs which set new standards in the mobile retail customer experience." 

Mohamed Mohsin Baqir Abdullatif, Sales Director, Nawras