MTC VODAFONE (NOW ZAIN)

Over an 18 month period we worked with Vodafone’s Middle East partner MTC, across a large number of retail design projects and disciplines.

After initially being selected to assist with the launch of their retail presence in Bahrain, we then proceeded to develop a retail strategy for Kuwait, helping establish MTC Vodafone as a major telecoms retailer in the GCC region.

In Q4 of 2004, Creative Action Design along with a number of other specialist consultants - worked on a new retail concept, brand strategy, visual language and implementation of nineteen stores for MTC Vodafone in Bahrain and Kuwait.

15th September 2004 – CAD appointed
12 weeks later….

15th December 2004 – the initial store opened.