07 September 2010
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Q.P.M.C
Qatar Primary Materials Company asked Creative Action Design to design a new brand for them, and then help roll it out across a range of marketing collateral outputs.
One of the leading providers of raw materials for the region development and growth. QPMC wanted an identity that conveyed a strong national identity as well as the 'process' of extracting the raw materials out of the ground.
The identity that was designed communicated this, and was supported by a comprehensive photoshoot showing both the 'key materials' and processes that take place.