PARC FERME

After being introduced to Parc Ferme through a mutual contact, we supported the UK based classic car club launching their business. 

We worked with Parc Ferme through the name generation process, logo design, corporate identity, and marketing material development culminating in a high profile launch at the Goodwood Festival of Speed.

Name Generation / Brand Structure & Positioning / Corporate Identity Design

We have worked with classic car club Park Ferme since its inception. Initially creating the name, we then strategically positioned the brand within it's competitive market and designed a corporate identity that would embody the brand values and ethos of the company.

Photography & Art Direction / Visual Language Creation

Having a strong visual language and engaging photography was key to the club's success. We therefore directed a photo shoot that showed not only the actual cars themselves, but that also conveyed the 'experience' of driving them.

Marketing Templates / Corporate Brochure / Promotional Material

Having created the brand we then developed it across a wide range of different applications. The corporate brochure was designed as a series of postcards held together in a wrap. This flexible solution enabled it to be updated as and when new cars were added, and tailored to an individual's requirements.

Advertising & Ambient Media / Online Experience / Launch Event

We launched Parc Ferme at the iconic Goodwood Festival of Speed. 'Spoilt For Choice' car selectors were given out to generate interest, and limited edition driving gloves for those whose signed up. The event was supported by a simple website, and a range of print adverts that conveyed the benefits of the club concept.