We worked with Robertson & Jones to create a new brand identity that represented the personalities of the two partners - youth, professionalism and sophistication.
We created a highly visual solution - typefaces that clearly demonstrated the two very different people in the business and also communicated to their target market in a way that would be received positively. We came up with a very aspirational ‘look and feel’ and an overall identity that has proved to be very successful in re positioning the perception of the company.
