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CANON
Creative Action Design was asked to design the annual ‘The Other Side Of . . .’ exhibition for Canon and the Red Cross. This particular year’s celebrity photographers were all famous professional footballers, and so rather than a conventional exhibition we decided to display the photography in a life size Subbuteo style pitch.
This entailed having twenty two, 9 foot tall wooden Subbuteo players which framed the various footballer’s photos, on London’s South Bank directly in front of the London Eye.
After designing the entire exhibition and initial launch party in Leicester Square, the exhibition was so successful it was taken to Paris, where it continued to raise the profile of the annual exhibition and the Canon brand.
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