With the internet accounting for 25% of all retail sales by 2009, Creative Action Design were asked to re-design the Wickes Corporate Website to increase their market share in a competitive sector. With a varied range of core customers we designed a site that appealed to not only trade buyers but also to the casual DIY’er. It had to be extremely accessible and user friendly while at the same time informative. The production of this website ran parallel with the creation of several exhibitions.
