TAKING INSPIRATION from Eames’ belief that design is in the details, Pentagram has created its tenth identity for the London Design Festival.
London Design Festival 2016 is taking place between 17-25 September. Details of events, exhibitions and more can be found here.
the wonderful thing about type is when you use it in such a large scale and then crop it, you are often left with wonderful positive and negative shapes which have come out of the individual letterforms. The result is unmistakably ‘London Design Festival’ but introduces an element that is engaging and playful as well as being classic and modern.
Domenic Lippa – Renowned Designer & Partner at Pentagram