Creative Action | Greg Norman Golf Brand Identity Refresh
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Greg Norman Golf Brand Identity Refresh

The preeminent golf-inspired global corporation – The Greg Norman Company (GN),  has announced a company-wide rebrand, featuring an evolution of the iconic shark logo and new company name, signifying growth and transformation for the three-decade old company.

Greg Norman Old Logo
Greg Norman - New Logo

GN employed the services of Richard Kirshenbaum’s lauded New York City creative agency, NSG/SWAT to lead both the creative development and brand architecture of the new company.

“We selected NSG/SWAT as our brand partner because of their entrepreneurial spirit and bespoke creative solutions not found at the large-agency model,” said Ali Osiecki, VP, Marketing at Greg Norman Company. “We were thrilled to work alongside their elite team of creators as they helped us identify our brand story and authentically reflect our transformation both visually and strategically.”

“Over the years I have learned that no business can stand still. We need to build a company not just for today, but for the future.”

Greg Norman – Founder of Greg Norman Company.

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