Creative Action | Middle Boop
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Middle Boop

Art direction, Design & Illustration from Gordon Reid


Spanning art direction, graphic design and illustration, I’m Gordon Reid, AKA Middle Boop (don’t ask why), a London-­based, award­-winning creative. With a portfolio of work for big-name clients, smaller businesses and all things in between, I believe in helping grow and build brands through creative ideas, strong direction and superb design.

Whatever the brief, by involving myself in every stage of the process from the initial spark of an idea to a projects’ final delivery, I ensure we always create something that exceeds expectations.

Previous projects include everything from record sleeves to global Olympic campaigns, I’ve worked for agencies including Saatchi & Saatchi, McCann and Grey London. My client list includes the BBC, Toyota, Computer Arts, Red Bull and Warp Records, I have exhibited my work worldwide including galleries in Los Angeles, New York and Berlin and I have spoken at conferences including Grafik’s Letterform Live series, London Illustration Fair and The London Design Festival at V&A.

So if there’s something you think I can help with, big or small, give me a shout


AGENCIES Saatchi & Saatchi, AMV BBDO, Proximity, Inferno Draft FCG, McCann, Grey London.


BBC, Visa, Toyota, EE, Ariel, HSBC, Direct Line, Red Bull, Mogwai, Bombay Bicycle Club, ATP, Warp Records,
Fuck Buttons, 4AD, Computer Arts, Deerhunter.


It’s Nice That, Computer Arts, Design Week, Digital Arts, Grafik, Little White Lies, Abduzeedo, MTV.

Property of Middle Boop – For work from Gordon Reid visit