Making Stars Shine Bright

We boosted the Aspetar brand to be associated with the best in sport.


Aspetar is the first specialised Orthopaedic and Sports Medicine Hospital in the Gulf region. It provides world-class support for sportspeople with state-of-the-art facilities and the best medicine specialists in all fields.

This powerful offering was to be conveyed through new marketing communication to strengthen the brand recognition, not only in the Gulf region, but also globally.


The challenge here was to convey the world-class offering from Aspetar in an engaging, influential and positive way, and show that the hospital truly is a one of a kind.


After auditing current Aspetar collateral, we realised that the brand lacks emphasis on the amazing amount of sport stars that visit and receive treatment at the hospital.


We discussed the options with Aspetar and it became clear that creating a periodical editorial which highlights the connection between the big names in sport and Aspetar, would elevate the brand. We decided to make a strong association and awareness for the target audience. We felt that this would add power and positivity to Aspetar’s marketing communication.


Stars At Aspetar Magazine was born.