We were appointed to create an exceptional brand identity for the British Festival Qatar 2015 and effectively communicate its essence to the target group.
Overview
To work with the Global ‘Britain in Great’ brand and brand guidelines to create new branding that required applications for a month long Festival in Qatar celebrating Great Britain.
Challenege
To excite and engage with the local marketplace to raise the profile of the GREAT BRITAIN brand and all the events, social media and activity arranged as part of the month long celebration
Solution
We created a brand that utilised the architectural icons of the UK and Qatar to bring together the two countries in one simple, effective and high impact result with a large number of applications.
